10+ years in event marketing, digital marketing and business strategy.
Expert campaign management across Meta, TikTok, Snapchat, Pinterest & emerging platforms. Full-funnel strategy from awareness to conversion.
Custom audience builds, lookalike modeling, retargeting frameworks, and segmentation that finds the right people at the right moment.
Systematic A/B and multivariate testing frameworks. Creator partnerships, UGC as scalable ad units, and content performance analysis.
Large-scale allocation, pacing, and optimization. MER analysis, CPR calculations, and dynamic reallocation across channels.
TikTok Shop strategy, creator affiliate programs, product seeding, and full-funnel social commerce optimization.
Building AI-powered tools for marketing workflows, reporting automation, budget allocation models, and data-driven decisions.